Flying Animals (2011) TV series made with Moho (Anime Studio) [4/14]
aka 'Летающие звери', aired on 12 TV channels, Russia
“Flying Animals” is the first charity media brand in the world. It’s an animated series for children that earns money for treating children with cancer. The project is grounded on the idea of easy charity, and its motto is “Helping is easy!
The “Flying Animals” project took off in 2008: at an animation workshop with “DA” animation studio the little inpatients of St. Petersburg Oncological Hospital №31 invented animals who had wings. Those flying animals became a symbol of lightness and overcoming life’s hardships.
Initially the brand sold merchandise with pictures of winged animals drawn by children and professional artists. The income was used to fund cancer treatment.
2011 saw the launch of the “Flying Animals” animated series. The project had grown to a new level, a globally appreciated series both viewable online and aired on TV, and local souvenir sales graduated into selling licenses for character use to manufacturers from all over the country.
Part of the income from any sales with the use of “Flying Animals” characters goes to the AdVita (“In the Name of Life”) Charity Fund for patients with oncological illnesses. The money is used to pay for the expensive medications, find bone marrow donors, and to buy medical equipment. Each item sold clearly displays information about the charity aspect of the purchase, and in this way “Flying Animals” are way more than famous and adorable characters, they are advocates of the idea of helping, a beacon of charity shopping.
Links:
- http://www.flyani.ru/flying-animals.html
- https://www.youtube.com/playlist?list=PLqBVxiBbuf6oJsOQBDYy3PHusQMTxNqUE
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